I don't want your job.
I want to help you solve product growth.

Vertical growth is rarely a straight shot up. Serving your customers and building the bottom line requires navigating competing paths to growth.

Let's find the best path.

Fractional Product Advisor

I work across the entire ecosystem—with founders, product teams, and investors—because I'm obsessed with helping small businesses thrive with new tools.

Much of my energy goes to Vertical SaaS/AI founders building new solutions for brick-and-mortar merchants and supply chain.

But, I'm not exclusive and I crave solving for complex workflows - anything Vertical B2B is exciting.

Let's talk

The Napkin Labs Philosophy

The best ideas start simple. A sketch on a napkin. A question that reframes everything. A conversation that unlocks something new.

I'm obsessed with brick-and-mortar—the merchants building real businesses, serving real communities. They deserve product tools that actually work.

I work all sides of the ecosystem because small businesses thrive when founders, investors, and product builders see the same vision.

What I Offer

For Founders

  • Fractional product leadership (hands-on strategy + execution)
  • Assessments & workshops (Clear the air, align the roadmap)
  • Gut checks & semi-regular advisory (ongoing counsel, no BS)
  • Team alignment & coaching (building high-trust teams)
  • Market intelligence & connections (what's working, who matters)

For Investors & Operators

  • Market research & founder intelligence (boots-on-ground insights)
  • Product strategy assessments (evaluating founder capability & approach)
  • Advisory on portfolio companies (helping you maximize your bets)

Why Fractional?

Clear-eyed perspective without the org politics.
Hit the ground running—no ramp-up time.
Adaptable support that scales with your needs.
Hands-on execution, not just recommendations.
No ego, no threats, just boosts.
No strings attached. Big help at a fraction of the cost.

How This Works

We have a conversation. I ask uncomfortable questions. You get new energy and inspiration.

If I'm genuinely excited about what you're building, we figure out the financial side. (With a big dose of free advice upfront.)

No pitch. No templates. Just a real conversation about what you're building and where you want to be.

I genuinely love conversations that unlock discoveries.
If you're really cool, I'll loose track of time and forget to bill you.

Let's talk.

No pitch. No templates. Just a real conversation about what you're building and where you want to be.

Email me